A Tale of Three CEOs: Why Embracing Woke-ism and Social Justice Does Not Make Business Sense

Two of the largest Georgia-based companies, Delta and PulteGroup, are leading the charge toward “woke” corporate culture due to the behavior of their CEOs.

Delta Air Lines CEO Ed Bastian and PulteGroup president Ryan Marshall are publicly making it a priority for their respective corporations to become “woke.” Delta is one of America’s top airlines while PulteGroup is the third biggest home construction company in the nation. Both countries are based out of Atlanta, Ga.

Bastion showed his true “woke” colors after the passage of the Georgia election integrity bill. He came out against the legislative process, spitting in the face of the people, and exerting undue corporate influence.

“After having time to now fully understand all that is in the bill, coupled with discussions with leaders and employees in the Black community, it’s evident that the [voting] bill includes provisions that will make it harder for many underrepresented voters, particularly Black voters, to exercise their constitutional right to elect their representatives. That is wrong,” Bastion said, with insiders saying is continuing to impose “Delta’s values” undemocratically on states nationwide.

Mr. Marshall of PulteGroup has taken it a step further. He has created recurring meetings and announcements of a Diversity and Inclusion board, per sources in the company. This board has been enacted for little more than lip service to placate minority employees while promoting left-wing politics through the organization.

Despite Mr. Marshall’s mandatory Diversity and Inclusion Board, “there doesn’t appear to be any accomplishments of the Diversity Board,” a source told Big League Politics, and it is “likely just a smoke screen while black employees aren’t actually seen or heard from in any real way that changes this company.” 

It is difficult to tell whether or not these are guilt-laden white male CEOs dictating that employees must be liberal or these individuals are paying more trite lip service to placate Black Americans (while shamefully appeasing the woke mob while doing so).

While these multinational corporations are falling to the woke mob, not every business is willing to roll over. Marc Lobliner of MTS Nutrition is one of the CEOs who is fighting back against this agenda.

This response was issued from Lobliner’s Twitter account after a #metoo controversy regarding Snow White being kissed without her consent:

After nine-time Olympic medal holder Allyson Felix was offered an insulting 70 percent pay cut from her sponsor, Nike, for keeping her baby after becoming pregnant, Lobliner spoke out as well.

“I guess you’re not fully woke until you force an experimental vaccine and abortions,” Lobliner said.

“Political views shouldn’t affect how we think of others. But the woke cancel those who disagree,” said Lobliner, who believes that CEOs need to speak out on issues that resonate with the people. “Liberals are easy to fool. They just want to be on team woke.”

Lobliner, who is the Chief Marketing Officer of TigerFitness.com, has said that his outspoken beliefs have not impacted his business at all, and even bring in more business from the American people who are beleaguered and looking for champions.

When conservatives support businesses with executives that fight the culture war, America gets a chance to win and beat back the woke mob. This will eventually resonate upward into corporate America, who recognize the bottom dollar above all else.