The Hallmark Channel has flip-flopped in recent weeks after a sustained pressure campaign from the LGBT movement to insert gay propaganda into their content.

After receiving negative feedback from their viewers, Hallmark pulled an advertisement that had been running on their network featuring lesbians kissing each other during a wedding ceremony. This pleased their core audience, but enraged LGBT activists who demand that sodomy be championed throughout every nook and cranny of society.

The Hallmark Channel caved to the LGBT agenda completely on Sunday, releasing a groveling statement that they would restore the advertisement to their airwaves. They also said they would be working with pro-LGBT special interest groups on their programming moving forward.

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“Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are,” said Mike Perry, President and CEO of Hallmark Cards Inc.

The full statement can be seen here:

Hallmark will be working with GLAAD to better represent the LGBTQ community across our portfolio of brands. The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials. pic.twitter.com/p17nJpnjEB

— Hallmark (@Hallmark) December 16, 2019

This betrayal follows a recent capitulation from the Hallmark Channel’s parent company, Crown Media Family Networks. They said they would make a conscious effort to show more diversity in their content.

Big League Politics reported on the beginning of the network’s fall last week:

The Hallmark Channel, a TV network known for its wholesome family-oriented content, has caved to the LGBT lobby and will be producing content promoting the gay agenda in the near future.

Executives with the Crown Media Family Networks, which is the parent company of the Hallmark Channel, have confirmed that they are looking to inject pro-LGBT propaganda into their content as soon as possible.

“We are continuing to expand our diversity,” Michelle Vicary, Crown Media’s executive vice president of programming, said to The Wrap. “We are looking at pitches for LGBTQ movies.”

“Like the industry, there is a lot of work to be done to catch up,” she added, making it clear that conforming to the gay agenda is among her top priorities.

Hallmark folded shortly after the LGBT movement started a campaign to pressure them into pushing their agenda on their airwaves. LGBT activists began complaining that there weren’t any Christmas movies that featured sodomy in the plot.

The Gay & Lesbian Alliance Against Defamation (GLAAD) is pleased that their pressure campaign made Hallmark fold. They see it as a big win in their overarching agenda to crush religious freedom and impose their will upon all Christians.

“The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine,” said GLAAD President and CEO, Sarah Kate Ellis.

“LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways,” she added.

This capitulation by Hallmark, similar to Chick-Fil-A’s recent betrayal, shows that the free market will do nothing to protect Christians from tyranny. Corporate America is fully on board with the LGBT agenda to steamroll Christian values.