Black Rifle Coffee Increases Joe Rogan Ad Budget

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Black Rifle Coffee Company, a veteran business that presents itself in a ‘conservative’ type of manner, has doubled down on their support of Joe Rogan, the well-known podcast host who is facing an onslaught of nasty attacks by actors of the mainstream media, Hollywood, and even the White House that wish to censor his show.

Evan Hafer, the founder of the company, told the Washington Examiner Tuesday that he considers Rogan a friend.

“I learned something a long time ago in my previous profession and this business,” Hafer told the newspaper. “Teammates and friends don’t duck and cover when the fire, or in the case of social media pressure, picks up. You go should-to-shoulder into the mix, and you sort it together.” 

While Hafer made it clear that he considers Rogan a friend in spite of media attacks, the store owner does not appear to harbor the same feeling for others relentlessly attacked by the fake news. Big League Politics has covered the veteran-owned coffee business in the past, revealing various details about their deliberate distancing from Kyle Rittenhouse and general animosity towards conservatives who supported his case for self-defense.

“It’s such a repugnant group of people. It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand,” Black Rifle Coffee CEO Evan Hafer said at the time.

They made similar efforts to distance themselves from Rittenhouse as well. Take this statement by a spokeswoman for the company on their condemnation of Rittenhouse after Blaze podcaster Elijah Schafer posted a meme photo advertisement featuring the AR-15 wielding teen wearing a Black Rifle Coffee Company shirt with the caption, “Kyle Rittenhouse drinks the best coffee in America”:

“We don’t traffic in national tragedy and to us, that’s what this is. We are not legal experts or members of law enforcement. We fully support all law enforcement officials and believe in the integrity of the legal system.”

Hafer appeared on Rogan’s show last August in part to discuss the backlash. 

“When people were attacking you, I got butthurt,” Rogan told Hafer at the time. “It was so weird to see cancel culture come from the right.”

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