Don Lemon’s New CNN Morning Show BOMBS In Debut

CNN, in an effort to boost ratings in recent months, has been firing and moving around hosts to different time slots and to new shows.

One of those shows is “CNN This Morning,” which is co-hosted by Don Lemon.

Despite heavy promotion according to The New York Post, Lemon’s latest show is a complete and utter failure.

Lemon’s first episode managed to only draw a “mere 387,000” viewers.

And it only “averaged 71,000 viewers in the advertiser-coveted 25-54 age demographic, according to Nielsen ratings.”

By comparison, MSNBC’s “Morning Joe” amassed 793,000 viewers head to head from 6 to 9 am ET.

“Fox & Friends,” as evident with most of the Fox network’s programing, came out on top with its average of 1.5 million viewers.

 “No show across CNN, MSNBC and Fox News ranked lower than Lemon’s program on Tuesday,” The New York Post highlighted.

More from the outlet:

Dubbed “CNN This Morning,” the broadcast was pitched as the left-leaning network’s re-entry into the competitive morning show landscape, and was heralded by Lemon as a “promotion” amid reports that he was being demoted. 

The anchor had been moved from his now-canceled 10 p.m. primetime show to share the spotlight with two other hosts.

“There’s not a morning show on television today that was a ratings success on day one. Reporting on ratings failures or successes of an entirely new program after a single day is absurd and cheap,” a CNN spokesperson said about Lemon’s poor debut.

“That’s not the way this works,” the rep added. “We’re entirely focused on developing a smart, compelling and relevant show that’s already having outsized impact. Anyone pushing an alternative narrative knows what a threat this talent lineup is.”

Over the course of the year, CNN has been making massive changes to its Television and reporting lineup. With one of the most notable examples being Brian Stelter, host of the “Reliable Sources” show, being fired.

All of these changes come at a time when not only CNN is hurting, but also legacy outlets as a whole. Thanks to tanking ratings and new alternative media sources that tend to have more credibility, and are more willing to report on facts than corporate press narratives, than their predecessors.

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