On June 29, 2020, Burger King Mexico celebrated Pride Month in a rather bizarre way.
They collaborated with Rappi, an on-demand delivery service that is popular in Central and South American markets.
The fast food titan changed its corporate logo to “Burger Queer” on its social media account and handed out rainbow-colored crowns.
Burger Queer! 🏳️🌈🍔 El combo del que estamos orgullosos de llevar con orgullo 🧡 celebremos juntos el amor con @BurgerKingMX 🙌🏼 Pide tu combo ahora y recibirás una corona edición especial y una sorpresa más 😉 ¡Pide ya! 📱#ATuManera #BurgerQueer #SiTienesRappiTienesTodo pic.twitter.com/lSAaMxsuGS
— Rappi México (@RappiMexico) June 27, 2020
Burger King changed its Facebook and Twitter logos and Facebook cover photo in order to align with its rainbow-themed campaign. French fry and sandwich boxes were also changed for this specific promotional campaign.
“Let’s celebrate love, because we are all the same inside,” the chain announced on one of its tweets.
The company had a teaser for customers. If they purchased a combo meal, they would receive a Pride crown and “a special surprise.”
¡Burger Queer por Rappi! 🏳️🌈 Celebremos el amor pidiendo el mejor combo de @BurgerKingMX 🍔 recibe una corona edición especial y Una sorpresa más 🙌🏼🧡 estamos orgullosos de llevar con orgullo 🛵📱#ATuManera #BurgerQueer #SiTienesRappiTienesTodo pic.twitter.com/ge4SHWhrq2
— Rappi México (@RappiMexico) June 28, 2020
Burger King Mexico is my new favorite restaurant pic.twitter.com/tcL90KrDJW
— ExtendoBeanClip (@ExtendoBeanz) June 27, 2020
Thank you Burger King Mexico for the allyship pic.twitter.com/mlX1u4SLbV
— Conor, The First Vicar (@ConorHaloReach) June 27, 2020
America’s political correctness agenda seems to be one of its most pernicious exports.
Once champions of traditional American values, corporations have now bought into cultural leftist hobby horses hook, line, and sinker.
Fox News Ratings Crater, Trailing CNN and MSNBC for First Time in 21 Years
A brutal collapse over the past two-and-a-half months.
Recent data from Nielsen shows that Fox News finished behind both CNN and MSNBC in ratings to open the month of January.
This is the first time in twenty-one years that that has happened, according to Daily Wire.
Nielsen’s ratings data shows that CNN finished number one among cable news networks with approximately 2.8 million viewers per day from January 4 through January 10, including 4.2 million in primetime.
MSNBC came in second with 2.3 million viewers per day and 3.8 million in primetime. And in third was Fox News with 1.7 million viewers per day and 3.2 million in primetime.
This is tough data for the conservative-leaning network. Over the past couple decades Fox has become accustomed to completely dominating the ratings, oftentimes receiving more viewership than CNN and MSNBC combined. Several factors contribute to the fall of Fox, including but not limited to:
- The death of Roger Ailes in 2017 and subsequent changes in network leadership
- Their disastrous Election Night coverage on November 3
- Donald Trump’s loss to Joe Biden
- An ostensible effort to distance themselves from Trump
- A real or perceived softening of their conservatism in general
- Trump’s public irritation with the network, to the point of telling people to migrate over to Newsmax and One America News Network (OANN)
Fox News has recently announced lineup changes as well. This is standard practice in the cable news industry and may not have much to do with their suffering ratings, though there’s a likely possibility that it does. Fox will be adding an hour-long opinion show in place of Martha MacCallum’s news show “The Story,” which had fallen behind both CNN and MSNBC’s 7pm timeslots after a stretch of being “comfortably ahead in ratings.” The network will also shuffle some of their daytime lineup.
As Joe Biden works through his first 100 days as president, it will be interesting to see how Fox News continues to perform, not only in comparison with CNN and MSNBC, but also with OANN and Newsmax.
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