Major Companies Are Ditching Facebook’s Login Button Option Due To Privacy Concerns

It turns out Facebook’s privacy problem has become so known that major companies are beginning to remove the platform’s login button from their websites.

From CNBC:

Until about a month ago, shoppers on Dell’s website looking for a new laptop could log in using their Facebook credentials to avoid creating a new username and password. That option is now gone.

Other brands with disappearing login buttons include Best Buy, Ford Motor, Pottery Barn, Nike, Patagonia, Match and Amazon’s video-streaming service Twitch. 

Users no longer have the ability to sign in with Facebook with these companies.

Think about how big of a change this is. In recent years, logging in with Facebook was virtually everywhere. 

Now, according to Dell’s chief digital and chief information officer, Jen Felch, people have stopped using social logins, for reasons that include concerns over security, privacy and data-sharing.

“The disappearing login is the latest sign of Facebook’s diminishing influence on the internet following more than a decade of spectacular growth,” CNBC shared.

Facebook is facing challenges due to Apple’s recent iOS privacy change, in addition to a “deteriorating economy, [and] competition from short-video service TikTok.” 

Another big reason for these user privacy concerns comes from “reputational damage after a whistleblower leaked documents showing Facebook knew of the harm caused by many of its products.”

“Revenue in the third quarter is expected to drop for a second straight period,” CNBC added. 

Notably, a Facebook spokesperson declined to comment for this story.

This decline in revenue shows that privacy has become a forefront concern for users in 2022. And that people are becoming attuned to Facebook’s various data breaches, bias censorship tactics, ad revenue farm, and manipulative algorithm.

Moreover, people care about their online data more than they did in the past, which is why they are less likely to use their Facebook accounts to access other seemingly unrelated websites when purchasing products and services.

Dell still supports Google’s social login because it’s the “only one that has enough volume,” Felch added.

More about keeping Google over Facebook from CNBC:

Stephanie Liu, a marketing analyst at Forrester, said she’s increasingly talking to companies, particularly retailers in the consumer packaged goods industry, that are “calling me up saying we want to break up with Facebook.” Google’s login tool is stickier, because “it’s a lot harder to break up with Gmail,” she said.

According to a 2022 report from LoginRadius, Google was the most preferred social login among North American consumers, based on an analysis of more than 1,000 websites and apps. 

Some 38.9% of users preferred the Google login, representing an increase of nearly 1.5 percentage points from 2019. Meanwhile, the percentage of users saying they prefer Facebook fell by more than 5 points during that stretch to 38.7%.

Facebook has a major problem on its hands. 

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