Mattel Goes Full SJW: Puts Barbie in a Hijab

Twitter/Mattel

Barbie has always been portrayed as a strong woman — holding over 150 careers over the course of the 58 years that she has been on shelves — but now Mattel has decided to pander to social justice warriors and put the iconic doll in a hijab.

The doll will be modeled after Ibtihaj Muhammad, the American fencer who won a bronze medal while wearing a hijab in the Olympics last year.

Barbie, a dog lover, has been riding around in pink corvettes since 1962 — just two years after the dolls launched in 1959. She has been an astronaut, a veterinarian, a doctor and even the president.

Yet, for the new addition to the “Shero” line, a play on the word “hero,” the toy company will be pushing misogyny and covering Barbie’s locks so that men can control themselves — instead of aligning themselves with the secular and former Muslims who have rejected subjugation. 

For many former Muslims, the hijab is a symbol of the fact that Islam considers women to be second class citizens. Mattel has chosen to glamorize their oppression.

“For tens of millions of women around the world, Islamic head covering and isolation are not a matter of choice. In India, the practice of Purdah — keeping women shut away in walled compounds — has been a part of the culture since the time of the Mughal conquest. In Iran, Afghanistan, and some parts of Saudi Arabia women face fines, beatings, and worse for daring to show their hair. Before the U.S. deposed Saddam Hussein, Iraq had one of the highest rates in the Middle East of women in Ph.D. programs. Today, a woman with her head uncovered in some parts of Baghdad may be a target,” an op-ed in the Huffington Post in 2014 explained.

While many women, especially in the United States, claim that wearing the hijab is empowering because it is “their choice” the other “choice” often involves being beaten or disowned by their families.

Perhaps a better “Shero” to immortalize with a doll would have been Maryam Namazie, a former Muslim who runs the “One Law For All“ Campaign. The aim of her England-based organization is to fight for Islamic women to have equal rights and to be able to wear whatever they want. Despite receiving death threats over her work and a glaring lack of support from the leftists who pride themselves on being feminists…“she persisted.”

“I think that having strong legs helped me win a medal at the Olympic Games, so I wanted my legs to be larger, more athletic legs, toned legs. And I am very into eyeliner, so I wanted a strong-winged cat eye. And Mattel listened to everything, everything even down to the fabric of the hijab,” Muhammad said Monday night at the Glamour Women of the Year gala in New York.

The Muhammad doll is slated to go on sale in the Fall of 2019. Equal rights not included.

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About Cassandra Fairbanks 265 Articles

Cassandra Fairbanks is a senior reporter at Big League Politics and a DC-based writer and populist political commentator who has been published in a range of outlets including Sputnik News, Teen Vogue, and the International Business Times.