With the passing of libertarian icon and capitalist titan David Koch this past week from prostate cancer, it has put the focus on who will lead Koch industries for the next generation.

83-year-old Charles Koch, the surviving Koch brother who is preparing for retirement, is handing off the reigns to his son, Chase. According to a profile by Politico Magazine, Chase is pushing for a “kinder, gentler libertarianism” that is more focused on pushing social justice initiatives than pushing back against leftism and statism on a political level.

“My passion is to bring people together to solve some of the major challenges facing society today, including in education and in many different aspects of our communities. Bottom line—I’m focused on removing the barriers so that everyone has the opportunity to achieve extraordinary things,” he told Politico.

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Chase Koch is actively partnering with Silicon Valley, embracing the industry at a time when firms are pushing an unprecedented Big Brother crackdown against all online forms of dissent. He founded Koch Disruptive Technologies in 2017, a venture capital firm meant to extend the tentacles of the Kochtopus into the nascent technocracy.

Seeing partisan politics as a less viable way to exert control, the new Koch era will rely on exploiting tech monopolies to control digital expression as the means to retain and expand economic power. The Koch’s network recent participation in a thought control summit in San Francisco, CA, alongside left-wing pro-censorship groups like the Anti-Defamation League (ADL) and the Soros Fund Charitable Foundation, shows the direction the Koch network is going in as Chase becomes more prominent.

The Koch network under Chase’s control will more frequently use the language of social justice for public relations’ purposes. Chase has been influential in the development of the new Koch anti-poverty program, Stand Together, which was founded with the guise of spurring business development, job training for low-income individuals, and revitalizing downtrodden communities through the marketplace.

“Stand Together is a call to action to social entrepreneurs across the country, and that’s what we’ve become,” said Brian Hooks, who works as chairman and CEO of the Koch network. “For too many years, we’ve let people define who we are, and now we’re defining ourselves.”

“We are trying to increase the efficacy and drive more results in the philanthropic sector, so it’s been a great experience working with Koch Industries and the business leaders in this network to bring that for-profit mindset to the social sector,” said Lauren McCann, executive vice president of the Stand Together Foundation.

However, Stand Together encompasses other Koch-funded entities like Freedom Partners and the LIBRE Initiative. These groups are behind a massive cheap labor push from the third world, constantly lobbying Congress for open immigration and amnesty for illegal immigrants. This indicates that the group’s lip service toward helping American workers may be a clever ruse to further maximize corporate profits.

While the infamous Koch Brothers have drawn the ire of liberals for supporting causes typically seen as right-wing, the next generation of Koch – by embracing Big Brother censorship and social justice rhetoric – will not likely pose as much of a threat to the status quo as its predecessor.