The New York Times reports that the National Rifle Association (NRA) has discontinued NRATV.
The nationally-recognized gun rights organization also broke ties with Ackerman McQueen, its disgruntled PR firm, which has brought the organization considerable scrutiny in the last two years.
NRATV is likely to continue past broadcasts, but it is pulling the plug on its live programming. In the same token, its on-air-personalities will no longer be the NRA’s public faces.
NRA CEO Wayne LaPierre issued a message to NRA members on Wednesday, “Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment.”
The NRA leader detailed the organization’s new path going forward:
So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing ‘live TV’ programming.
Things look quite tense in NRA HQ as gun activists from all over want the organization to drastically reform its practices and stick to its original mission—protecting the Second Amendment.
Many in the “no compromise” gun community have been disappointed with the NRA’s milquetoast track record in defending gun rights.
Some activists have argued that NRA has conceded too much ground to the Left on the gun issue.
With how emboldened the Left has become, the NRA falling apart will be a major feather in their cap.
Hopefully, the NRA can put the pieces back together and take a more hardline approach to gun lobbying in the case that it gets new leadership.
In the meantime, strict pro-gun groups will have to step up their operations and position themselves as viable alternatives to the NRA.
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