POLL: 36% of Americans Below Age of 40 Have Wanted to Become “Influencers”

36% of adults under the age of 40 have considered pursuing a social media influencer career per a recently published Rasmussen poll. 7% of American adults religiously follow “influencers” who are paid to promote products on social media platforms such as Instagram and TikTok. By contrast, 17% of Americans pay some attention to influencers. 

29% indicated that they don’t pay very much attention to social media influencers, and 45% haven’t paid much attention to them at all. 

17% of American voters have entertained the idea of pursuing a career as a social media influencer, whereas 77% have not done so.  

Generally speaking, influencers who have over a million followers on their social media platforms could potentially make six-figures from their products, programs, and/or promotions. 

26% of Americans indicated that they have purchased a product because they saw a social media influencer promote it, whereas 66% have not done so.

44% of adults under 40 indicated that they have bought a product due to how it was promoted by an influencer, compared to only 19% of individuals in the age range of 40-64 and only 6% of Americans 65 and older.

46% of adults below the age of 40 pay at least some attention to social media influencers, which includes 15% who spend a lot of time keeping up with influencers. By contrast, just 2% of Americans ages 40 and up follow influencers religiously.

Women under the age of 40 are more likely than men in the same age cohort to have flirted with the idea of pursuing a career as a social media influencer.

As far as political considerations are concerned, 20% of Democrats have considered pursuing an influencer career compared to 12% of Republicans or 18% of individual voters.

18% of white voters, 21% of black voters, and 14% of non-black minorities have considered pursuing a career as a social media influencer.

Individuals making yearly incomes north of $100,000 tend to keep up more with social media influencers.

While social media has facilitated unprecedented amounts of commerce, it has come with several massive side effects which span social media addiction, mindless consumerism, and depression. 

The US needs to have leaders who are of upstanding moral character, solid physical fitness, and of stellar intelligence. The US should not be taking its cues from superficial influencers and other individuals who peddle sketchy life plans and other programs that don’t advance the common good.

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