Quaker Oats, a subsidiary of PepsiCo, has announced that they will be changing the logo and branding for Aunt Jemima after receiving criticism from the Black Lives Matter (BLM) mob that the imagery is racist.
They claim that “Aunt Jemima’s origins are based on a racial stereotype,” and the image of the black woman will be removed from pancakes, syrup and other products by the end of the year.
The story behind Aunt Jemima is that of a black woman who made something of her life after being born into slavery. Storyteller Nancy Green became the face of the product, and traveled the country entertaining audiences while selling pancake mix. She became a hit across the country in the late 1800s and early 1900s, helping to break down racial barriers, and is credited with making pancakes a staple in kitchens nationwide.
“She was signed to a lifetime contract and traveled on promotional tours all over the country. Flour sales were up all year and pancakes were no longer considered exclusively for breakfast,” the AAREG noted in their article about Green.
Now, a great black woman’s legacy will be disregarded because the far-left mob needed something new to destroy. The corporation caved predictably, showing how thuggery dictates the cultural parameters in a diverse and multicultural culture.
“We are starting by removing the image and changing the name,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a statement. “We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.”
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kroepfl added. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”
In addition, the Aunt Jemima Brand will be paying a tribute of at least $5 million to BLM-style causes. They hope that subsidizing the racial huckster industry will get the mob off their backs for awhile. They claim that the donation will be used to “create meaningful, ongoing support and engagement in the black community.”
Earlier this year, Land O’Lakes announced that they would be changing their logo as well to bow to the regime of political correctness, removing a Native American woman from their packaging.
“We’ve acknowledged we want packaging that displays the inspiration and coronary heart of our firm tradition — and nothing does that higher than our farmer-owners whose milk is used to supply Land O’Lakes’ dairy merchandise,” said Beth Ford, President and CEO of Land O’Lakes, to announce her capitulation to the mob.
Corporate America is happy to surrender to the mob, showing allegiance to China rather than the country that made them rich and powerful. They are happy to subsidize the cultural overthrow of Western Civilization by a mob of left-wing savages.
eBay BANS Six Dr. Seuss Books That Will No Longer Be Published Due to “Racist Images”
This is getting completely out of hand.
The hysteria continues: eBay has banned the reselling of six Dr. Seuss books that will no longer be published due to “racist imagery,” saying that these listings now violate their policies.
eBay had emailed people who put the books up for sale early Thursday morning. With a subject line titled “Your listing was removed: Offensive material policy,” eBay’s email reads as follows:
“We had to remove your listing because it didn’t follow our Offensive material policy. Listings that promote or glorify hatred, violence, or discrimination aren’t allowed.
“Dr. Seuss Enterprises has stopped publication of this book due to its negative portrayal of some ethnicities. As a courtesy, we have ended your item and refunded your selling fees, and as long as you do not relist the item, there will be no negative impact to your account. Please review our Offensive Materials Policy prohibits this item for more information [sic].
“You can’t relist items we’ve ended. Please ensure your current and future listings follow this policy.”
Example screenshot below:
The six books that Dr. Seuss Enterprises said they would no longer publish include And to Think That I Saw It on Mulberry Street, If I Ran the Zoo, McElligot’s Pool, On Beyond Zebra!, Scrambled Eggs Super!, and The Cat’s Quizzer.
Big League Politics reported Tuesday that a school district in northern Virginia stopped celebrating Dr. Seuss on Read Across America Day because of the “racial undertones” of such books. Although the district said they would not ban Dr. Seuss books from their libraries and classrooms, there’s no doubt they’ll consider removing the six books now considered irredeemably racist.
eBay is probably the first domino to fall. Expect Amazon and others to follow suit.
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