Quaker Oats, a subsidiary of PepsiCo, has announced that they will be changing the logo and branding for Aunt Jemima after receiving criticism from the Black Lives Matter (BLM) mob that the imagery is racist.
They claim that “Aunt Jemima’s origins are based on a racial stereotype,” and the image of the black woman will be removed from pancakes, syrup and other products by the end of the year.
The story behind Aunt Jemima is that of a black woman who made something of her life after being born into slavery. Storyteller Nancy Green became the face of the product, and traveled the country entertaining audiences while selling pancake mix. She became a hit across the country in the late 1800s and early 1900s, helping to break down racial barriers, and is credited with making pancakes a staple in kitchens nationwide.
“She was signed to a lifetime contract and traveled on promotional tours all over the country. Flour sales were up all year and pancakes were no longer considered exclusively for breakfast,” the AAREG noted in their article about Green.
Now, a great black woman’s legacy will be disregarded because the far-left mob needed something new to destroy. The corporation caved predictably, showing how thuggery dictates the cultural parameters in a diverse and multicultural culture.
“We are starting by removing the image and changing the name,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a statement. “We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.”
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kroepfl added. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”
In addition, the Aunt Jemima Brand will be paying a tribute of at least $5 million to BLM-style causes. They hope that subsidizing the racial huckster industry will get the mob off their backs for awhile. They claim that the donation will be used to “create meaningful, ongoing support and engagement in the black community.”
Earlier this year, Land O’Lakes announced that they would be changing their logo as well to bow to the regime of political correctness, removing a Native American woman from their packaging.
“We’ve acknowledged we want packaging that displays the inspiration and coronary heart of our firm tradition — and nothing does that higher than our farmer-owners whose milk is used to supply Land O’Lakes’ dairy merchandise,” said Beth Ford, President and CEO of Land O’Lakes, to announce her capitulation to the mob.
Corporate America is happy to surrender to the mob, showing allegiance to China rather than the country that made them rich and powerful. They are happy to subsidize the cultural overthrow of Western Civilization by a mob of left-wing savages.
WATCH: McCloskeys Hand Postcard of St. Louis Standoff to BLM Activist Harassing Them
The couple that was harassed by Black Lives Matter rioters in an armed standoff at their Saint Louis home handed a BLM activist a postcard of them from the event.
The harasser chants “Abolish the Suburbs” in a repetitive fashion. It seems to escape her that the McCloskeys don’t even live in a suburb, and that their residence is well within the confines of urban Saint Louis.
The McCloskeys were actually picking up some postcards that document their standoff with trespassing rioters from a print shop when they were assailed by the loud individual. Check them out, they’re pretty cool.
— 𝐿𝓊𝒸𝒾𝒹 𝐻𝓊𝓇𝓇𝒾𝒸𝒶𝓃𝑒 #WhiteoutWednesday (@CommiesLmao) September 23, 2020
Mark McCloskey actually handed off a copy of the postcard on the left to the belligerent woman chanting platitudes at them!
Many conservative patriots and gun rights supporters are surely hoping that they’ll manage to find a way onto the McCloskey’s Christmas mailing lists, as these signed postcards will likely become a collector’s item.
The McCloskeys are still facing a sham prosecution from a Soros-funded Democrat city prosecutor who has consistently refused to charge criminal rioters for acts of property destruction and violence committed during Black Lives Matter rioters. They’ve declined to back down and accept a plea deal, and new revelations of the charges filed against them show a pattern of serious misconduct and politically charged decisions on the part of Saint Louis prosecutor Kim Gardner.
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