Rapper Xzibit’s “Napalm” Weed Company Gets Calls to Rebrand After Customer Uproar About its “Racist” Name
Jose Nino
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The rapper Xzibit, who gained fame as the host of reality tv show Pimp My Ride, is learning how woke American consumers are becoming. Xzibit’s dispensary company, Napalm Cannabis, has received massive backlash for its name.
According to Encyclopedia Britannica, napalm “is aluminum salt or soap of a mixture of naphthenic and aliphatic carboxylic acids (organic acids of which the molecular structures contain rings and chains, respectively, of carbon atoms), used to thicken gasoline for use as an incendiary in flamethrowers and fire bomb.” Napalm was infamously used during firebombing campaigns in Japan in World War II and the Vietnam War, which both claimed the lives of hundreds of thousands of civilians. In 1980, the United Nations’ Convention on Certain Conventional Weapons (CCW) banned the use of napalm on civilians.
Customers of The Higher Path dispensary were largely offended by the name. TMZ noted that “a pre-rolled joint known as ‘The Grenade’” also offended customers at the dispensary.
Such sensitivity on the part of this snowflake customer base is especially pronounced during the so-called wave of “hate crimes” carried out against Asians by alleged white supremacists, despite the reality showing that other groups are overwhelmingly perpetrating these crimes.
When pressed about why they put this controversial product line out, Higher Path maintained that it was the product of ignorance and the lack of diversity on the staff. HP says, “As an entirely-white marketing team that lacks knowledge or trauma surrounding this weapon, we didn’t realize how violent and ignorant it was to promote such a brand/product. That’s on us.”
Xzibit tried to explain himself, saying that he didn’t intend to offend the Asian community by using the word “napalm.” He pointed to a previous album of his as the source of inspiration for the brand’s name. It remains to be seen if Xzibit will change the name of his cannabis enterprise.
America’s descent into the abyss of political correctness is transforming it into a sensitive society that can’t handle uncomfortable truths and gets offended by the most trivial of matters. A society that isn’t willing to engage with controversial ideas and gets its feathers ruffled by the most banal of brand names is one that is destined to go down the path of stagnation and mediocrity.
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