REMINDER: Black Rifle Coffee Betrayed Kyle Rittenhouse And Conservatives Alike
Black Rifle Coffee Company has unfortunately not lived up to the promise of being a rare cafe that is both conservative and patriotic, with the suspicions of many arising around November 2020 following their public callout of Kyle Rittenhouse, the teenager who is on trial after shooting and killing both a violent felon and pedophile in what appeared to be self-defense during riots in Kenosha, Wisconsin Summer 2020.
The ‘conservative’ business had previously publicly condemned Rittenhouse after Blaze podcaster Elijah Schafer posted a meme photo advertisement featuring the AR-15 wielding teen wearing a Black Rifle Coffee Company shirt with the caption, “Kyle Rittenhouse drinks the best coffee in America.”
“We don’t traffic in national tragedy and to us, that’s what this is,” said a spokeswoman for Black Rifle Coffee. “We are not legal experts or members of law enforcement. We fully support all law enforcement officials and believe in the integrity of the legal system.”
“We did have a conversation with Schaffer, and he understands that the post was a mistake.”
Apparently, the deliberate distancing from Rittenhouse was not enough for Black Rifle Coffee Company founder Evan Hafer, as he recently decided to sit down for an interview with The New York Times just a few months ago. Hafer took the opportunity to tell people how he REALLY feels about right-wingers, offering The Times some colorful commentary about his feelings of former supporters that were upset from the Black Rifle-Rittenhouse controversy.
The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.” Then again, what Hafer insisted was a “superclear delineation” was not too clear to everyone, as Munchel’s choice of headgear vividly demonstrated.
“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.” [NY Times]
The founder of the cafe also gloated that he scrapped a previously planned coffee bag design because a friend told him that white supremacists supposedly co-opted it to resemble the murder of George Floyd.
Hafer and Best were talking in a glorified supply closet in the Salt Lake City offices, where potential designs for new coffee bags were hanging on the wall. One of them featured a Renaissance-style rendering of St. Michael the Archangel, a patron saint of military personnel, shooting a short-barreled rifle. In Afghanistan and Iraq, Hafer knew a number of squad mates who had a St. Michael tattoo; for a time, he wore into battle a St. Michael pendant that a Catholic friend gave him. But while the St. Michael design was being mocked up, Hafer said he learned from a friend at the Pentagon that an image of St. Michael trampling on Satan had been embraced by white supremacists because it was reminiscent of the murder of George Floyd. Now any plans for the coffee bag had been scrapped. “This won’t see the light of day,” Hafer said. [NY Times]
Big League Politics contacted Black Rifle Coffee quoting their past comments and asked if there were any further comments about Rittenhouse in wake of newly released evidence seemingly vindicating the teenager. No response has been received as of now.
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