Anti-Trump Super PAC Claims Attack Ads Are Making Trump Stronger
Jose Nino
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The Win it Back PAC, a super political action committee, recently concluded that the majority of attack ads against Donald Trump are only further strengthening his support for his re-election bid among Republican primary voters.
This PAC has dropped millions of dollars to convince GOP voters to oppose Trump’s candidacy. However, upon further review, Win it Back discovered that the bulk of its tested messages had the opposite intended effect .
Indeed, this demonstrates that Trump will be incredibly difficult to unseat in the 2024 election.
“All attempts to undermine his conservative credentials on specific issues were ineffective,” Win It Back PAC President David McIntosh declared in a recently published memo to donors after trying out 40 different lines of attack. “This includes ads that primarily feature video of him saying liberal or stupid comments from his own mouth.”
The Win it Back PAC has spent $4 million in anti-Trump ads in Iowa alone and an additional $1.7 million in South Carolina. However, the PAC plans on stopping future spending until another candidate can solidify the anti-Trump vote.
Trump is still the clear leader among his Republican rivals. According to FiveThirtyEight’s average of polls, Florida Governor Ron DeSantis — Trump’s most credible challenger — trails Trump by 41 points .
McIntosh claims that not every ad was a total failure. The best attack angles came from Republican voters who claimed they supported Trump previously but currently have doubts about his ability to defeat President Joe Biden. Republican primary voters also responded to ads pointing to Trump’s history of attacking other conservative leaders, and manifested “Trump fatigue” with respect to the multitude of controversies he has been mired in.
“The data shows we can and did move the needle,” McIntosh observed.
Trump is clearly the GOP’s leading candidate for the presidency in 2024. At this point, holding GOP debates without Trump are merely just auditioning sessions for who will be his VP pick this presidential cycle.
The quicker the GOP establishment comes to grips with this reality, the smoother the transition towards national populism will occur.
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