Cam Edwards of Bearing Arms reported that Facebook and Instagram have now banned influencers from promoting firearms, tobacco, and vaping products through “branded content” on these social media platforms.
This move could prove to be detrimental for firearms companies since it could disproportionately impact their marketing and advertising strategies. Additionally, influencer’s ability to make money on these platforms could also be dramatically affected.
This change closes a loophole in Facebook’s advertising policies. Even though Facebook’s ad policies have banned the advertising of vaping, tobacco and weapons, private users can post about them, and until now advertisers could theoretically put paid promotion behind those posts.
The company said it would begin enforcement of the new rule “in the coming weeks.” An Instagram spokesperson said this is the first time it’s implementing restrictions around the type of items that can be promoted for branded content.
Edwards noted that “If this only affects companies that pay to promote the posts by influencers, as CNBC reports, this won’t have much of an impact.”
However, he believes that “if this is truly a ban on ‘branded content,’ it’s going to affect much more than that, and I fear that’s actually the case.”
Taking a look at how Facebook defines “branded content” should be a cause for concern:
“Branded content is produced by a publisher or creator for payment by a business partner, where the partner influences the content or is featured in it.”
Instagram’s defines branded content as the following:
We define branded content as a creator or publisher’s content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).
Our policies require creators and publishers to tag business partners in their branded content posts when there’s an exchange of value between a creator or publisher and a business partner.
Given how important influencers are for gun businesses, this announcement by the social media giants may present many problems for gun-related companies in the future. After all, influencers are some of the most effective ways for companies to expand their audiences on social media.
Although social media companies are private entities and they can craft policies that they see fit, the political nature of some of their decision-making is worrisome.
In a much saner America, companies knew their role and stayed away from politics. Now, it seems that every company feels obligated to have a political take and craft policies that are in line with the politically correct Left.
Social media consumers on the Right should not lay down and let Big Tech abuse them. They should continuously voice complaints and also team up with wealthy right wingers to exercise shareholder influencer over these companies. By using market pressure and shaming, right wing social media consumers can at least make Big Tech thought policers think twice before considering more woke policies.
Airbnb CEO Says Wuhan Virus Will Fundamentally Transform Domestic Travel
Post-pandemic America will not look the same.
Brian Chesky, the CEO of Airbnb, said to Reuters on January 14, 2021 that domestic travel patterns will not revert to pre-Wuhan virus pandemic standards.
In a Zoom call with Jonathan Weber, the global technology editor for Reuters, Chesky said that business travel will move towards leisure travel due to the fact that software like Zoom facilitates teleconferencing at unprecedented rates.
Furthermore, Chesky speculates that people won’t be visiting America’s largest cities as much as before, nor will they stay at crowded hotels. Instead, he believes that “many people will travel by car – some will travel by plane – and they’re going to travel to thousands of smaller communities. And many of these communities are going to be smaller cities and or even rural areas.”
Additionally, the Airbnb CEO notes that “farm stays are huge right now” and that national parks travel will become a major trend among travelers in the upcoming months. The latter will grow, in Chesky’s view, because most Americans have not visited such parks.
According to an Airbnb survey, 54% of Americans have plans of traveling in 2021 or they’re in the process of planning out their trips for the summer. Chesky asserted that travelers are “yearning for what was taken away from them.” He added, “they’re not yearning to see Times Square. What they are yearning to do is to see their friends and their families they have not seen in a long time.”
Tyler Durden of ZeroHedge raised an interesting point about this change in Americans’ travel patterns:
If Chesky is right about the significant travel shift, the hotel industry could be slated for a massive wave of bankruptcies and or consolidation to a degree never before seen.
Regardless, Americans are getting tired of the Wuhan virus lockdowns. Millions of Americans have had their freedoms infringed upon thanks to politicians who want to exploit a generalized crisis for their own gain.
If Republicans were smart, they would be unapologetically campaigning for their states to be reopened. Americans want to go back to their normal lives and engage in activities such as travel, which the political class has deprived them of.
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