Cam Edwards of Bearing Arms reported that Facebook and Instagram have now banned influencers from promoting firearms, tobacco, and vaping products through “branded content” on these social media platforms.
This move could prove to be detrimental for firearms companies since it could disproportionately impact their marketing and advertising strategies. Additionally, influencer’s ability to make money on these platforms could also be dramatically affected.
This change closes a loophole in Facebook’s advertising policies. Even though Facebook’s ad policies have banned the advertising of vaping, tobacco and weapons, private users can post about them, and until now advertisers could theoretically put paid promotion behind those posts.
The company said it would begin enforcement of the new rule “in the coming weeks.” An Instagram spokesperson said this is the first time it’s implementing restrictions around the type of items that can be promoted for branded content.
Edwards noted that “If this only affects companies that pay to promote the posts by influencers, as CNBC reports, this won’t have much of an impact.”
However, he believes that “if this is truly a ban on ‘branded content,’ it’s going to affect much more than that, and I fear that’s actually the case.”
Taking a look at how Facebook defines “branded content” should be a cause for concern:
“Branded content is produced by a publisher or creator for payment by a business partner, where the partner influences the content or is featured in it.”
Instagram’s defines branded content as the following:
We define branded content as a creator or publisher’s content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).
Our policies require creators and publishers to tag business partners in their branded content posts when there’s an exchange of value between a creator or publisher and a business partner.
Given how important influencers are for gun businesses, this announcement by the social media giants may present many problems for gun-related companies in the future. After all, influencers are some of the most effective ways for companies to expand their audiences on social media.
Although social media companies are private entities and they can craft policies that they see fit, the political nature of some of their decision-making is worrisome.
In a much saner America, companies knew their role and stayed away from politics. Now, it seems that every company feels obligated to have a political take and craft policies that are in line with the politically correct Left.
Social media consumers on the Right should not lay down and let Big Tech abuse them. They should continuously voice complaints and also team up with wealthy right wingers to exercise shareholder influencer over these companies. By using market pressure and shaming, right wing social media consumers can at least make Big Tech thought policers think twice before considering more woke policies.
Research Shows that U.S. Hispanics Reject the Ridiculous Label of “Latinx”
Pew Research Center’s Hispanic trends found that Hispanics are categorically rejecting the label of “Latinx.”
The question of pan-ethnic labels to describe people with origins from Latin America and Spain has been a subject of discussion for decades. Over the decades there has been a consensus to label such people as Hispanic and Latino.
However, the political correctness crowd made sure to politicize these labels by introducing the new term Latinx, which is allegedly gender neutral and pan-ethnic. In the Spanish language, nouns, pronouns, and adjectives have feminine and masculine forms. This is way too much for politically correct activists in the West who want to export their politically correct ethos abroad.
That said, only a few Hispanics have embraced this politically correct flavor of the week. Of the U.S. adults who identify as Hispanic, only 23 percent of them have heard of the term Latinx. A measly 3 percent indicated that they use the term to describe themselves, according to a bilingual survey of U.S. Hispanic adults carried out in December 2019 by the Pew Research Center.
Although only a quarter of U.S. Hispanics claim to have heard about the term Latinx, there is a clear generational gap between its usage among different subgroups. Young Hispanics, between the ages of 18 to 29, are the most likely to have heard of the term, with 42 percent of them being acquainted with the term, whereas 7 percent of those 65 or older have heard of the term.
College-educated Hispanics are more likely to have heard the term Latinx than individuals without a college education. Approximately 38 percent of college graduates have heard of Latinx, in addition to 31 percent of those with college experience. By contrast, only 14 percent of those with a high school diploma or less are acquainted with the label.
Additionally, U.S. born Hispanics are more likely than the foreign born to have heard the term (32 percent to 16 percent). Hispanics who mainly speak English or are bilingual are more likely than individuals who mainly speak Spanish to have heard of the term (29 percent for the former vs. 7 percent for the latter.)
Awareness of the term does not translate into overall usage. Of Hispanic women ages 18 to 29, only 14 percent of them use the term. On the other hand, 1 percent of Hispanic men of that age group use the term.
It’s good to hear that Hispanics are rejecting this politically concocted term. The gender wars that the Left is waging are meant to create disruption. The last thing we need in the U.S. is more divisiveness and social instability brought about by the PC mad scientists.
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