Elon Musk Trashes ‘Traditional Media’ Catering to ‘Polarized Extremes’ for Profit in Letter to Twitter Advertisers
Technocrat Elon Musk has written a letter to advertisers after successfully completing his takeover of social media giant Twitter.
Musk is attempting to mend fences after the Big Tech monolith has alienated virtually everyone with their psychotic, user-unfriendly Big Brother policies in recent years.
“The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” Musk said.
“There is currently great danger that social media will splinted into far right wing and far left wing echo chambers that generate more hate and divide our society,” he added. “In the relentless pursuit of clicks, much of traditional media has fueled and catered to these polarized extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost.”
Musk explained the humanitarian reasons behind his decision to acquire Twitter. He intends to use his role leading Twitter judiciously and responsibly moving forward.
“Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature,” he said.
“I also believe that advertising when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads or actually content,” Musk continued.
“Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you. Let us build something extraordinary together,” he concluded.
Musk’s full letter to advertisers can be seen here:
There will no doubt be major institutional impediments preventing Musk from realizing his vision. Nevertheless, he must be applauded for putting his money where his mouth is and attempting to make the world a freer place by using his tremendous economic clout to shake up the Big Tech status quo.