Hershey’s Faces Boycotts After Company Makes Trans Activist Face Of New Promotional Line For International Women’s Day
With Black History Month over, woke corporations have quickly changed all their marketing to appease Women’s History Month.
The way some are doing it, however, is already meeting major blowback. With woke corps using March to promote – you guessed it – transgenderism.
Hershey’s, for example, has put the face of a transwoman atop its latest line of chocolate bars. And the internet is not taking that slap in the face lightly.
.@Hersheys is putting the face of a trans-"woman" on chocolate bar wrappers with "HerShe" highlighted in honor of international women's day.
Hershey's is erasing women. pic.twitter.com/JzRkAtwTdO
— Leftism (@LeftismForU) March 1, 2023
So instead of taking advantage of the opportunity to promote real women who deserve real recognition, Hershey’s is letting a man take over.
Apparently the woke candy company’s game plan is to “shine a light on the women and girls who inspire us every day.” But customers aren’t subscribing to that marketing campaign.
Fae Johnstone, the new face of the “HERshe” line, is a self-proclaimed 2SLGBTQIA+ advocate (whatever that means), and is “honored to be featured” in this campaign for International Women’s Day.
The chocolate's out of the wrapper!
Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers. https://t.co/0s9uh8MvHv pic.twitter.com/jdXNJfcZmo
— Fae Johnstone, MSW (@FaeJohnstone) March 1, 2023
“We still have a long way to go in the fight to end misogyny, patriarchy and gender-based violence,” the LGBTQ activist shared in a follow-up.
“I hope this campaign helps give more young women and girls role models and possibility models. And shows them how we can change the world, together,” he added.
Right on cue, calls for boycotts have started from conservatives and feminists. Twitter users even got #BoycottHersheys trending on Thursday.
#BoycottHersheys had been gone from trending, but it's back now at #6.
Let's get #BoycottHersheys to #1. pic.twitter.com/FUSKjlwl8v
— Leftism (@LeftismForU) March 2, 2023
Here are some other criticisms of the new woke chocolate bar:
There are 3.9 billion females out there and Hersheys decided to pick a misogynist dude for International Women’s Day.#BoycottHersheys pic.twitter.com/tloUGhBsYx
— Li Ern (@RealLiErn) March 2, 2023
You get the feeling that these companies *always* despised women — they were just waiting for the right moment to stick it to us.
Here's the thing about real women, @Hersheys:
We have long memories. https://t.co/rfgTlRH4ar
— Abigail Shrier (@AbigailShrier) March 2, 2023
According to Hershey’s, this is the third year the international chocolate company has run the same female-focused campaign.
“We are excited to reintroduce the Hershey’s SHE bars in new, meaningful ways as part of Hershey’s larger commitment to supporting women and girls this Women’s History Month and every month” brand manager Katie DeCapria said of the re-launch.
“This bar, with 200+ thoughtful adjectives created with our partners Girls on the Run, reminds us to take a moment to honor the women and girls who inspire us every day,” she added. “We hope to spark meaningful, heartwarming connections through the simple gesture of giving a SHE bar to someone who has played an important role in your life.”
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