McDonald’s is Launching New Diversity Initiative to Bring in More Non-White Franchise Owners
Jose Nino
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On December 15, 2021, McDonald’s stated that it’s rolling out an initiative to recruit new franchise owners from underrepresented communities and plans offer millions in financing to assist individuals struggling to acquire funding.
The fast-food titan vowed to donate $250 million over the course of five years to assist potential franchisees in the U.S. who have had trouble obtaining funding to buy a McDonald’s restaurant.
In the past, McDonald’s has been accused of allegedly discriminating against dozens of black former and current franchise owners in the last two years. As a result, it’s rolling out this pro-diversity initiative to make its leadership and supplier network more diverse, better yet, less white.
“Upfront entry costs are a barrier to entry for many entrepreneurs who may have limited access to capital,” Chris Kempczinski, McDonald’s President and CEO, declared in a message to employees that USA TODAY was able to acquire. “This barrier may be particularly felt by candidates from different backgrounds, including from historically underrepresented groups. To address the issue, we will seek to reduce upfront equity requirements for eligible franchisee candidates.”
McDonald’s said it will conduct outreach operations with community-based organizations and other groups to identify prospective restaurant owners and provide training and support for new franchisees.
“This will help new franchisees get off to a strong start, and give all franchisees an equal opportunity to grow,” Kempczinski continued.
Currently, McDonald’s claims that 29.6% of franchise owners in America identify as Asian, Black or Hispanic. On top of that, approximately 30% of franchise owners are women.
In February, the company announced it was establishing goals to increase the number of women holding senior leadership positions from 37% to 45% within 4 years and achieve gender parity in leadership positions by the end of 2030. In addition, the fast-food company plans on increasing the number of top leaders from “historically underrepresented groups”. Its goal is to increase the percentage of these leaders from 29% to 35% by the end of 2025.
Make no mistake about it, practically every major corporation is on the bandwagon. The Right should try to boycott these institutions as much as possible and deprive them of special benefits such as tax breaks and other sweetheart deals that allow them to grow wealthier and wield more economic power. With that type of newfound wealth and power, these corporate entities will continue working to undermine American values.
Conservatives should not ignore the friend-enemy distinction, and they should recognize that major corporations are their enemies and should not be rewarded in any shape or form.
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