MSNBC Shakes Up Daytime Programming After Post-Mueller Report Ratings Collapse
Tom Pappert
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Citing its post-Mueller Report ratings collapse, far left cable news network MSNBC is shuffling its daytime lineup in an attempt to end its ratings free fall.
Mediaite announced MSNBC’s upcoming shuffle earlier today, noting that the decision was made by top executives amid fears of a continued ratings collapse following the conclusion of the Mueller Report.
According to Mediaite, MSNBC is appointing new producers to its daytime time slots, with Jonathan Wald producing from 9 a.m. to 12 p.m. and Dan Arnall from 12 p.m. to 4 p.m. MSNBC’s digital streaming platform will also receive new leadership.
Surprisingly, the struggling prime time producer will remain in place.
One source familiar told Mediaite the changes came amidst mounting complaints from NBC News chief Andy Lack about a dip in MSNBC’s ratings following the end of the Mueller investigation. In May, ratings for the network in the advertiser coveted 25-54 demo were down 32% year over year. MSNBC’s ratings in total viewers were flat, though it saw an increase in dayside viewership of 8%, while CNN and Fox News were down.
MSNBC’s ratings collapse has been well documented following the release of the Mueller Report.
In the days leading up to its release, MSNBC’s prime time host Rachel Maddow was competing strongly with Fox News’s Tucker Carlson and Sean Hannity for ratings, and faced an almost immediate decline. In fact, Fox News’, which is quickly losing its conservative bona fides, has outpaced MSNBC in nearly every time slot.
The far left network has deteriorated to the point where Fox News’s early news programming is now beating MSNBC’s prime time lineup in ratings.
Maddow was beat by all of Fox News’s prime time programming, and interestingly, by Fox News’s early news programming as well. “The Five”, airing at 5 p.m. and featuring a variety of hosts including noted liar Juan Williams, had a total of 2,551,000 viewers, beating Maddow’s prime time viewership by over 100,000.
In fact, Fox News beat out MSNBC for viewership for almost the entire broadcast cycle. The only Fox News host beat by MSNBC was Shannon Bream, who had 33,000 less viewers than MSNBC’s Brian Williams during the 11 p.m. hour.
Perhaps this is only logical, considering an MSNBC guest recently claimed President Donald Trump is a “white nationalist” on live television.
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