Musk Will Charge Users $19.99 Per Month For Blue Check Mark Badges In Near Future

  |  
Oct 31, 2022

Elon Musk, the new CEO of Twitter, is already revamping the whole company in various ways from the platform’s algorithm to how it makes money.

According to recent reports, Twitter is set to start charging users a high monthly fee of $20 per month to be verified on the platform with the infamous blue check mark. 

Many are already saying journalists will be hit the hardest by this latest announcement.

“Twitter will be charging $20 a month for verification badges,” Ian Miles Cheong shared online. 

“Twitter engineers have until November 7 to code it or lose their jobs. The system will provide a grace period of 90 days for existing blue checkmarks to upgrade to the paid subscription model,” he added.

“Don’t see how some people can’t just write it off as a work expense,” Miles continued in a follow up tweet. Noting in a way that this move will only increase the company’s revenue far better than its original model.

From The Verge:

The directive is to change Twitter Blue, the company’s optional, $4.99 a month subscription that unlocks additional features, into a more expensive subscription that also verifies users, according to people familiar with the matter and internal correspondence seen by The Verge. 

Twitter is currently planning to charge $19.99 for the new Twitter Blue subscription. Under the current plan, verified users would have 90 days to subscribe or lose their blue checkmark. 

Employees working on the project were told on Sunday that they need to meet a deadline of November 7th to launch the feature or they will be fired.

Musk would confirm Twitter’s move to change its subscription model in a Sunday night tweet that read: “The whole verification process is being revamped right now.”

Users quickly chimed in following that tweet to share their thoughts with Musk about where they believe the company ought to focus on next.

This revenue stream upgrade is just one of many changes Musk is anticipated to revamp in the coming months since his takeover of Twitter.

For example, Musk is reportedly set to cut up to 50% of the workforce at the company in the near future. And has already fired prominent figures on the executive team. 

The New York Times reported that Musk “ordered the cuts across the company, with some teams to be trimmed more than others,” adding that “some managers [were] being asked to draw up lists of employees to cut.”

Originally Musk was expected to cut up to 75% of the Twitter team, but he recently pushed back on the notion saying that number would be too high. 

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