Two British psychology professors have put forth a shocking proposal in a Newsweek opinion piece published on Tuesday.

Jared Piazza and Neil McLatchie, psychology professors at Lancaster University, have proposed that ordinary people embrace cannibalism in order to provide an alternative to meat consumption that they see as environmentally destructive.

Piazza and McLatchie rationalize their consideration of cannibalism by pointing out that other mammals practice it, including rodents, bears and chimpanzees. It seems to escape the British academics that only a sentient species such as mankind is able to fully experience a sense of repulsion at the idea of eating human flesh.

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The British academics left it totally unclear how they imagine the hypothetical cannibalism they’re coyly suggesting occurring.

The academics’ proposal is the latest in a string of think-pieces in corporate establishment media suggesting that ordinary everyday people cease consuming conventional meats, on account of their supposedly destructive impact on the environment.

The most common proposal from meat opponents is to suggest that the masses take up an insect-based diet instead. Major media companies such as the Washington Post regularly publish supposedly “insightful” op-eds suggesting millions of people switch to eating insects, despite a completely negligible desire for such a diet among the general public in most western countries. (A few nations in Asia have some insect-based dishes.)

It generally escapes the institutional media elite that the billionaires funding them are among the most environmentally destructive and wasteful people on the planet, regularly emitting tons of carbon into the atmosphere from sprawling mansions and frequent private plane trips.

The liberal oligarch elites envision a world in which the masses are compelled to live in a fashion similar to beasts, through supposedly “environmentally friendly” cannibalism and an insect-based diet. But don’t think for a second they’ll even consider giving up their annual private jet getaway to Davos.