Culture
Shameless Shell Releases Advertisement on International Women’s Day For Brand Promotion
This is corporate feminism.
The world’s biggest corporations and wealthiest oligarchs have taken up the cause of ‘women’s empowerment’ to advance their own interests, seeking to distract shallow cultural liberals from their impact on society at large with empty virtue signaling.
A new advertisement from global fossil fuel company Shell takes woke capitalism to a whole new level, using the incidence of International Women’s Day on Sunday to promote their image-challenged brand.
The ad features the faces of various women, accompanied by vague platitudes. It seems as if the commercial could be something from an NGO or perhaps the United Nations, but it becomes clear it’s a shameless plug for a corporate agenda when the contraction ‘she’ll’ in merged into ‘Shell.’
Watch here:
Shell is taking the empty gesture a step further, actually “changing the name” of their company to ‘She’ll’ for the event of International Women’s Day. The multi-billion dollar petrochemical company apparently believes that “small gestures can motivate and deliver big gestures.”
Twitter users reacted to the ad with dismay and cynicism, some apparently believing that the ad was so vacuous and shallow that it had to be a parody of woke capitalism. A British comedy group even falsely claimed that they staged the ad campaign as a prank. But it is in fact a real advertisement, commissioned for Shell by corporate ad agency Wunderman Thompson.
For those who care, The Yes Men are lying. This is a real campaign from Shell and agency Wunderman Thompson. I just spoke to the ad agency to confirm.
— David Griner (@griner) March 6, 2020
Royal Dutch Shell continues to land in the top 10 of greatest annual carbon polluters, every year. A study of 2017 emissions revealed the global British-Dutch company to be the ninth largest polluter in the world.
Perhaps one day the progressive activists of the neoliberal era will realize that the social causes they’ve fought tooth and nail for are orchestrated and organized from the top of western societies by the global elite and massive corporations.
Good News
California’s Santa Clara County, Reportedly the Last Place in America to Prohibit Indoor Worship, Finally Lifts Ban Following Supreme Court Order
Santa Clara County is home to Silicon Valley.
The Supreme Court issued an order on Friday that required California’s Santa Clara County to lift its prohibition on indoor religious services.
Santa Clara County is home to Silicon Valley and the city of San Jose. It may have been the last place in the United States to maintain its indoor worship ban prior to the Supreme Court order, which came almost a full year after the in-earnest beginning of the COVID-19 pandemic in America.
Bishop Oscar Cantu of San Jose said in a Friday night statement that “I join all Catholics and people of faith in Santa Clara County in expressing our satisfaction in tonight’s U.S. Supreme Court decision rejecting Santa Clara County’s ban on indoor worship services. Santa Clara was the only county in the country to continue such a ban. Banning indoor worship and yet allowing people to gather at airports, personal services establishments, and retail shopping is unconstitutional—and the Supreme Court has said so several times.”
Religious services in Santa Clara County, however, cannot take place at more than 20 percent capacity and without strict mask, social distancing, and sanitization protocols.
After hearing the South Bay United Pentecostal Church v. Newsom case, SCOTUS ruled on February 5 in favor of the former and effectively mandated that the state of California lift its ban on indoor religious services. Santa Clara County tried to maintain that the ruling didn’t apply to them because their county directives did not specifically target religious worship, but the court is evidently not buying that explanation given Friday’s order.
The decision back in 2020 to deem religious services “non-essential” was disastrous and evil from the beginning. Glad the Supreme Court has been doing its part to rectify that injustice.
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