The world’s biggest corporations and wealthiest oligarchs have taken up the cause of ‘women’s empowerment’ to advance their own interests, seeking to distract shallow cultural liberals from their impact on society at large with empty virtue signaling.
A new advertisement from global fossil fuel company Shell takes woke capitalism to a whole new level, using the incidence of International Women’s Day on Sunday to promote their image-challenged brand.
The ad features the faces of various women, accompanied by vague platitudes. It seems as if the commercial could be something from an NGO or perhaps the United Nations, but it becomes clear it’s a shameless plug for a corporate agenda when the contraction ‘she’ll’ in merged into ‘Shell.’
Shell is taking the empty gesture a step further, actually “changing the name” of their company to ‘She’ll’ for the event of International Women’s Day. The multi-billion dollar petrochemical company apparently believes that “small gestures can motivate and deliver big gestures.”
Twitter users reacted to the ad with dismay and cynicism, some apparently believing that the ad was so vacuous and shallow that it had to be a parody of woke capitalism. A British comedy group even falsely claimed that they staged the ad campaign as a prank. But it is in fact a real advertisement, commissioned for Shell by corporate ad agency Wunderman Thompson.
For those who care, The Yes Men are lying. This is a real campaign from Shell and agency Wunderman Thompson. I just spoke to the ad agency to confirm.
— David Griner (@griner) March 6, 2020
Royal Dutch Shell continues to land in the top 10 of greatest annual carbon polluters, every year. A study of 2017 emissions revealed the global British-Dutch company to be the ninth largest polluter in the world.
Perhaps one day the progressive activists of the neoliberal era will realize that the social causes they’ve fought tooth and nail for are orchestrated and organized from the top of western societies by the global elite and massive corporations.
President Trump Shuts Down Minnesota Governor’s Demand for $500 Million in Riot Repair Funds
He wanted the taxpayer to pay for the riots.
President Donald Trump formally declined a request from Minnesota Governor Tim Walz to declare Minneapolis a federal disaster zone in the wake of the George Floyd race riots on Saturday, preventing the city’s Democratic governor and mayor from bilking the taxpayer for bailout funds to repair the damage they tacitly allowed through refusal to halt the riots.
Walz’s office confirmed that the White House had refused his request for an emergency declaration on Saturday in a press release, explaining that the governor had hoped the federal government would clean up the mess.
“The Governor is disappointed that the federal government declined his request for financial support,” said a spokesperson in a statement. “As we navigate one of the most difficult periods in our state’s history, we look for support from our federal government to help us through.”
The rioting in Minneapolis may have been among the most destructive ever to occur in the United States, devastating the community, causing what some estimate to be $500 million in damages to property, and damaging more than 500 buildings. Many Americans probably wouldn’t know it, as the corporate media has largely focused on promoting the activities of the rioters, falsely describing them as peaceful protestors, allowing the model of community destruction to be exported to other American communities.
Both Governor Walz and neoliberal Minneapolis Mayor Jacob Frey had waited fecklessly to deploy the Minnesota National Guard to contain the dangerous situation, hoping to appease the raging mob as the rioters torched a Minneapolis police precinct and destroyed countless small businesses in the city’s downtown area.
At the very least, the state’s Democratic officials won’t be rewarded with a hefty federal bailout as a result of their own irresponsibility and political fecklessness in refusing to crack down on criminal rioters. Sadly, it’ll be members of the Minneapolis community who pay for the cowardice of their local officials, and the once-serene upper-class community may never recover, instead morphing into a dilapidated shell of its former self.
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