Social Media Company Nextdoor Introduces “Anti-Racism” Notification to Warn Neighbors Not to Say “All Lives Matter” or “Blue Lives Matter”

Neighborhood social media app Nextdoor has recently announced a new “anti-racist” notification that warns users to reconsider sending messages with the phrases “All Lives Matter” and “Blue Lives Matter.”

A video posted to the Nextdoor YouTube channel on Sunday depicts the notification feature in action. Someone responds to a message supporting Black Lives Matter by saying “Why just black lives? I believe all lives matter.”

The full-screen “anti-racist” notification then pops up and says: “Hold on… The phrase ‘all lives matter’ can be hurtful to people of color. Consider editing before you publish.” Below is a bright-colored button that prompts the user to “edit reply,” though the app does give users the option to hit “publish” as well.

Watch:

The video, viewed nearly 4,000 times as of Wednesday afternoon, was ratioed with dislikes. Only 14 users liked the video compared to 262 who disliked. Video comments have also been turned off.

Nextdoor is based in San Francisco; the app launched in the United States in October 2011. The social media company’s website states that it’s “where communities come together to greet newcomers, exchange recommendations, and read the latest local news. Where neighbors support local businesses and get updates from public agencies. Where neighbors borrow tools and sell couches. It’s how to get the most out of everything nearby.”

Posts on Nextdoor are only viewable to other users living in the same neighborhood(s), and users must submit their real names and addresses to write posts and message others.