The Use of the Word Latinx is Incredibly Unpopular Among Latinos

The American Left’s efforts to socially engineer Hispanic Americans’ behavior is beginning to encounter major roadblocks.

Over the last 5 years, leftist activists have started using the word “Latinx”, a gender neutral term, to address Hispanics in the United States.

According to a poll conducted by Bendixen and Amandi International, the term Latinx had been categorically rejected by Hispanic voters. Bendixen and Amandi International is a renowned Democratic firm that specializes in making inroads with the Latino community. 

Marc Caputo and Sabrina Rodriguez covered Bendixen and Amandi International’s findings in a POLITICO piece that highlighted how a measly 2% of Hispanics use the term “Latinx.” 21%  of Hispanics preferred “Latino” or “Latina” to describe themselves ethnically.

Even more interesting is how 40% of Latino respondents indicated that the term offends them to some extent and 30% say they would be less likely to back a politician or organization that uses the term. 

These latest findings come during a time when Republicans are making gains among Latino votes, which casts doubt on the efficacy of some of the Democratic Party’s messaging. Pollster Fernand Amandi believes that the Democrats’ use of the term Latinx will dig them into a deeper hole. Amandi’s firm provided advice to Barack Obama’s Latino outreach campaigns in 2008 and 2012. The high point of Democrat outreach with Hispanics was in 2012, when Democrats acquired 71% of the Hispanic vote.

“The numbers suggest that using Latinx is a violation of the political Hippocratic Oath, which is to first do no electoral harm,” asserted Amandi. “Why are we using a word that is preferred by only 2 percent, but offends as many as 40 percent of those voters we want to win?”

Amandi stressed that he wasn’t blaming declining Latino support for Democrats solely on the use of the word Latinx. 

Hispanic voters have shifted right for various reasons, ranging from being alienated by Democrats’ pro-Black Lives Matter messaging to being opposed to the Democratic Party’s radical open borders agenda. Amandi added that Republicans have “weaponized culture war issues at the margins with Hispanic voters” and have found some success with it.

For those unaware, Spanish is a language that features gendered terms. Nouns usually ending in “A” denote femine words. Whereas, nouns ending in “O” denote masculine words. 

Before masculine nouns the articles “el” or “un” are used, while feminine nouns are preceded by articles such as “la” or “una”. When talking to a group of people of the two sexes, the Spanish language turns to the masculine — by using Latinos to refer to all sexes. Advocates of the term Latinx say that masculine words should not be the default option when talking about the mixed-sex group.

Virginia’s Republican Attorney General-elect Jason Miyares, whose family hails from Cuba— said the word Latinx is a turn off for Latino voters. 

“By insisting on using the incorrect term Latinx, progressives are engaging in a type of cultural Marxism, a recast of societal norms,” he said to POLITICO. “Latinos don’t use the term — only upper-educated white liberals who hardly interact with the Latino community. I believe that every time they use the term Latinx, they lose another Latino vote.”

However, Chuck Rocha, a Democratic strategist and former senior adviser to Vermont Senator Bernie Sanders’ presidential campaign, said it’s “overblown to say the word is a reason Republicans made inroads. The only reason they made inroads is they actually started communicating and talking to Latinos, who they just never took the time to talk to in years past.”

This POLITICO report echoes similar findings that BLP previously reported on with regards to the use of Latinx. With how culturally radical the Democratic Party has become, as seen with its excessive support of Black Lives Matter to its support for non-stop migration, Republicans could make gains with Hispanics if they go the national populist route. There’s no need to Hispander like Republicans have in the past.

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