TikTok To Add New Policies, Features To Combat ‘Election Misinformation’ Ahead Of Midterms
Big tech is preparing for the 2022 midterm elections. And is adding policies and enforcing new measures to combat “misleading narratives.”
TikTok, for example, is going to label content on “election-related pages” in an effort to combat “election misinformation.”
Per the platform’s updated guidelines:
TikTok isn’t a go-to hub for breaking news, and we don’t accept paid political ads, but we are committed to combatting the spread of misinformation on the platform, including through supporting our community with education and authoritative information on important public topics like elections.
Our goal is to help TikTok remain a place where authentic content thrives.
Four of the new “product features” TikTok announced are Hashtag PSA, Reporting, Media Literacy, and an In-App Guide.
The Hashtag PSAs will “provide notices on many election-related hashtag pages to remind people to follow our Community Guidelines, verify facts, and report content they believe may violate our policies.”
Additionally, the app claims it will make reporting misleading content much easier. And that it will help its community think more critically about the content they create and consume thanks to educational videos.
An in-app guide will help millions learn more about elections through “authoritative sources.”
This was TikTok’s guide for the 2020 elections.
These new guidelines beat to the same drum as Twitter’s “Our approach to the 2022 US midterms” announcement from late last week.
In it, the big tech giant explained that it aims “to enable healthy civic conversation on Twitter, while ensuring people have the context they need to make informed decisions.” In addition to combating “misleading narratives.”
Some of the measures the platform plans on taking include blocking certain spreaders of “harmful misleading information” by “activating enforcement” of its “Civic Integrity Policy.” In other words, if Twitter deems information to be false, accounts could be removed from the site.
“People on Twitter will see a prompt prior to liking or sharing labeled tweets, and in cases where there is potential for harm associated with the false or misleading claim, the Tweet may not be liked or shared to prevent the spread of the misleading information,” the platform claimed.
Additionally, Twitter pledges “to share real-time information about [its] approach” as election day nears. Users shouldn’t hold their breath.
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