Over the past months I’ve explained the “maze” theory of Donald Trump’s communication strategy. At the G-20 meetings in Europe, once again we have a classic example of misdirection and smokescreens to cover real, serious achievements.
Again, if you haven’t followed this, the assumption at the Trump White House is that
a) the fake news media will never, ever give positive coverage to any Trump program, no matter how successful or badly needed.
b) contrary to the old saw, “There’s no such thing as bad publicity,” Team Trump has decided that in fact no publicity is better. Let the programs and policies get implemented and people will see the results for themselves.
c) therefore, drawing attention away from the real policy objectives and achievements is a key element of success.
Hence, “covfefe” “PsychoJoe,” and the wrestling video.
The G-20 meeting offered a new, perfect example of how Trump’s Twitteronomics works. Among the administration’s central goals for the meetings were (as always) new trade policies—including liquid natural gas deals with Poland—and a frank discussion of areas of agreement and points of difference with Vladimir Putin and the Russian delegation.
So what does Trump tweet about almost immediately?
“Everyone here is talking about why John Podesta refused to give the DNC server to the FBI and the CIA. Disgraceful!”
And the fake news media fell for it. The predictably ever-offended Washington Post asked “Everyone? Really?” Of course not everyone. Indeed, in Europe, 95% of the delegates probably never even heard of John Podesta and even of those who had, only a tiny handful were likely aware of his problems with the DNC server and the phishing expedition that landed Hillary’s e-mails in the public discourse.
And Trump knows that.
It was a classic two-fer: in a single “cheese in the maze” tweet, Trump set the news cycle yet again with the American fake news media—which began exactly as the Post did, questioning the accuracy of the term “everyone.” Yet, there it was: Trump somehow got Podesta and Hillary’s e-mails back in the public eye months after they (supposedly) had disappeared.
There is a maxim that the Bible is written for different audiences—that the Old Testament and the Law were written for Jews, and really had no relevance to anyone who wasn’t a Jew or didn’t want to convert. The New Testament was written for Christians, and the admonitions therein only applied to believers, not to Hindus or Buddhists or followers of other religions. Then there were the parts of the Bible written for all (“For God so loved the world . . . .”). But not everyone is bound by the Jewish law, nor is everyone bound by the instructions to Christian believers. Those parts of the Book aren’t for everyone.
The same applies to Trump’s tweeting. He’s like a super deluxe Westinghouse refrigerator: his supporters have the instruction book. They know when he’s speaking to them; they understand his phrases and, yes, his humor. But people working off a GE instruction manual or some other brand won’t have a clue. The instructions will be meaningless, all the more so because they lack any sense of humor about themselves at all.
Trump is a true culture warrior in the Andrew Breitbart mold, who understands how messages get through to ordinary people (70% of whom got their primary election information from the web in 2016!)
Most of Trump’s daily tweets are about real achievements, including meetings with foreign dignitaries, laws signed, executive orders issued, and so on. Those are for the “believers”—they are the daily achievement updates. Haters often don’t even both to read those, let alone understand their significance, for to that group nothing Trump can ever do will be positive.
But then there are the “PsychoJoe” and Podesta tweets. While Trumpers may get a chuckle out of these, everyone knows they are the cheese for the media to follow and that the real stuff is in other tweets.
There is, however, usually another ulterior motive for the “cheesy” Trump tweets: they usually signal some strategic movement, such as the delegitimization of CNN, or the possibility that some agency has “tapes of Comey’s meeting with Trump (even though Trump may not have them), or that the next phase of the Justice Department’s activities will involve a serious look at the lack of cooperation between the DNC and the FBI.
And that won’t be cheese, but a wasabi snooter, right up the Democrats’ noses.
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President Trump’s Approval Rating Soars as the Public Increasingly Supports His Coronavirus Response
The public supports Trump’s crisis response.
A Gallup poll has shown that President Trump’s approval rating has jumped to 49 percent as the coronavirus pandemic continues.
His approval rating has jumped five points in the past month. This matches his all-time high, which was previously achieved in late January and early February. Ninety-two percent of Republicans support the President, while 43 percent of independents and 13 percent of Democrats approve of Trump.
Americans also approve of the way President Trump has handled the coronavirus pandemic. Sixty percent of Americans support Trump’s disaster response while 38 percent of Americans disapprove. Ninety-four percent of Republicans support his response, while 60 percent of independents and 27 percent of Democrats support how Trump has handled coronavirus.
“The Trump administration has received some criticism for its response to the COVID-19 pandemic — including that the president downplayed the threat, at least up until his nationally televised address on March 11,” Gallup noted in their report.
“On March 16, Trump acknowledged the seriousness of the situation by urging people to avoid gatherings of more than 10 people and to have workers and students stay home if possible. The administration has had daily press conferences since then to update the nation on what the federal government is doing to address the situation,” they added.
It is not uncommon for an incumbent president to gain in popularity during a crisis, as every commander-in-chief in office during a serious threat has gained support from the public as a result.
“Historically, presidential job approval has increased when the nation is under threat. Every president from Franklin Roosevelt through George W. Bush saw their approval rating surge at least 10 points after a significant national event of this kind. Bush’s 35-point increase after 9/11 is the most notable rally effect on record,” Gallup noted.
Although he is peaking right now, President Trump has consistently shown strength in various polls for many months as the public realizes the fake news is lying about his administration:
New polling from Quinnipiac released Thursday shows President Donald Trump handily defeating every major Democratic presidential candidate in hypothetical general election matchups…
Well-known Democrats Bernie Sanders and Joe Biden are the most competitive candidates against Trump in the Wisconsin general election, and even they lose by a considerable seven points to the incumbent Republican president.
Even Pete Buttigieg, an Indiana mayor who claims to have a credible path to victory in midwestern states the President grabbed from the Democratic Party in 2016, appears nowhere near seriously competing in the state.
The polling suggests Democrats will have a serious uphill battle in order to contend for the electoral votes of midwestern states such as Wisconsin, in 2020 or other future Presidential elections.
President Trump’s polling in statewide and national surveys has consistently improved as the Democratic Primary erupts in contention, suggesting that the divisions within the Democratic Party may bode well for his re-election.
The state was formerly assumed to be a safe blue state, before Trump won its electoral votes in a shocking upset in 2016. Pennsylvania and Michigan also went Republican for the first time in decades in Trump’s victory, and will prove essential to the election in 2020. Polling of the latter two states shows closer general election contests than in Wisconsin.
President Trump is showing his leadership bona fides during the crisis, and the public is thrilled with the way he is handling the coronavirus pandemic.
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