Shaving razor company Gillette has suffered from a considerable sales downturn after a controversial series of ads that seemed to lecture men on supposed problems with their behavior broadly. Their CEO, Gary Coombe, doesn’t seem to care, explaining that he sees the ad campaign as a worthy endeavor even if it meant costing Gillette customers.
Gillette released the first in a series of ads in January, featuring a lengthy lecture directed to men broadly for supposed “toxic” behaviors. The appropriateness of a men’s hygiene company adopting stale liberal feminist talking points was questioned by many traditional Gillette customers, who ultimately decided to take their business elsewhere.
Gillette’s parent company’s president, in what was perhaps an observation that other company executives ignored, tried to prevent employees from discussing the widely mocked ad. The ad, titled ‘The Best Men Can Be,’ has become one of the most-disliked videos in the history of YouTube, with a whopping 1.5 million viewers pressing the thumbs down button.
The experience seems to have hit Gillette where it hurts the most for any multinational corporation- the company’s wallet. Coombe has admitted the company has been forced to write off a massive $8 billion in revenue, but refuses to acknowledge that the preachy and sanctimonious feminist propaganda campaign was a mistake.
As Gillette continues to lose more and more business to competitors such as Dollar Shave Club, the company’s leadership appears set to double down on pandering to irrelevant and anti-male social justice obsessives.
Ultimately, the company won’t be missed by the millions of overwhelmingly decent and moral men who’ve chosen to take their business elsewhere when it’s forced into liquidation.
SICK: University of Rhode Island Professor Erik Loomis Believes There’s “Nothing Wrong” With Murder of Aaron Danielson
Why is he still teaching?
A University of Rhode Island professor argued that there is “nothing wrong” with the murder of Portland conservative demonstrator Jay Danielson last month on his personal blog. Danielson, a Patriot Prayer demonstator, was murdered by “100% ANTIFA” militant Michael Reinoehl. Reinoehl admitted to the murder shortly before being killed by US Marshals, who sought to apprehend the homicide suspect when he wielded an assault rifle.
Loomis,who identifies himself as a historian on Twitter, rebutted an argument citing that Reinoehl admitted to murdering Danielson. On a blog comment, he wrote, “he killed a fascist. I see nothing wrong with it, at least from a moral perspective.”
He went on to elaborate in his defense of the murder in a later blog comment.
“Yes, sometimes violence is necessary, say to avoid greater physical harm, i.e. self-defense, or to defeat a literal army of fascists who are trying to kill people. But, ideologically, I think the idea that violence is good if it’s against our political enemies is a core part of fascism, and so the ideological opposition to that idea should be its opposite – that violence as a general rule is bad, unless the specific context of that situation requires a violent response.”
Reinoehl laid in wait in a Portland parking lot to ambush and murder Aaron Danielson during a Patriot Prayer caravan through the city, chambering a handgun before he even approached Danielson. He was charged with second-degree murder in the killing, although his death at the hands of law enforcement serving his arrest warrant ensures he won’t face a trial for his actions.
Loomis has gone on to accost anyone who challenges his endorsement of the murder as a “fascist.”
That's right. And no fascists will intimidate me either. Including you.
— Erik Loomis (@ErikLoomis) September 8, 2020
Sick, violent leftist.
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