Chick-Fil-A Chain Announces New Commitment To ‘Diversity, Equity, And Inclusion’
Bo Banks
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With Pride month right around the corner, conservatives are on high alert.
They’re already anticipating woke nonsense from many of the big names like T-Mobile and The North Face, but Chick-Fil-A, of all companies, was not on top of most minds heading into June.
“Chick-fil-A, Inc.’s commitment to being Better at Together means embedding Diversity, Equity & Inclusion in everything we do,” the company’s DEI webpage reads.
“Chick-fil-A restaurants have long been recognized as a place where people know they will be treated well,” said Erick McReynolds, the company’s VP of Diversity, Equity, and Inclusion, which is also displayed on the restaurant’s webpage.
“Modeling care for others starts in the restaurant, and we are committed to ensuring mutual respect, understanding and dignity everywhere we do business,” he adds. “These tenets are good business practice and crucial to fulfilling our Corporate Purpose.”
Users on Twitter were quick to call out the fast food chain for its newfound focus on DEI. Slamming the organization for dressing up wokeness underneath the guise of Christianity and, more specifically, its claim towards “being a faithful steward of all.”
DEI is literally wokeness. You can dress it up in nice language that appeals to your Christianity or sense empathy but in practice it always boils down to the same SocJus nonsense that is destroying every industry and institution. pic.twitter.com/wuPIK0tpit
— Ian Miles Cheong (@stillgray) May 30, 2023
“DEI is wokeness. Wokeness is Marxist,” users argued.
As Big League Politics reported, conservatives are openly taking a stand against companies who are promoting these progressive themes. And they’re calling for boycotts against any organization that infringes on their values and believes under the umbrella of DEI.
Target and Bud Light have been the primary examples of just how impactful this backlash can be on a company’s bottom line. Making some decision makers reconsider their branding strategy heading into the second half of 2023.
Is Chick-Fil-A going to be the next company on the chopping block?
Though it’s too early to tell, conservatives are planning to send a strong message to any company that chooses to side with the left and its antics over normal Americans.
Perhaps the fast food chain ought to be punished for its outright commitment to Marxist principles. That would make the most sense.
Some on the right are calling for a boycott of Target in at least June, so one might expect the same treatment for Chick-Fil-A as the country heads into what’s only going to be the craziest Pride month yet.
Christian women: maybe you feel that an all-out Target boycott is infeasible. But I encourage you to at least do it for the month of June. I promise it’s possible!!
— Allie Beth Stuckey (@conservmillen) May 22, 2023
Hurting profits seems to send the strongest messages. Conservatives are finally focusing long and hard enough to make a noticeable impact.
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